‘Our History’ Episode 3
By Humberto Marquez, June 27, 2022

Learn about Cesar Chavez's personal message to Juanita in Episode 3 of Our History series!

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@lupe_rgv Lean about Cesar Chavez' personal message to Juanita in Ep. 3 of Our History series! #history #rgv #lupe_rgv #foryourpage #fyp #documentary ♬ original sound – lupe_rgv

Note: Transcript can be found at the end of this blog post

From her beginnings in a small farming community tending cattle and raising crops to leading the premier Mexican American civil rights organization of the Rio Grande Valley, Juanita’s history is also the history of how the Valley’s marginalized and discarded took their fate into their own hands and joined together to fight for a free and thriving RGV.

In this series, we will trace Juanita and LUPE's history from the farm labor revolts of the 1960s to the far-reaching civil rights laws of the 1980s, all the way to the battles for just immigration laws today. Make sure to follow us on TikTok to be the first to know when new episodes debut.


The legal victories of the EIGHTIES highly motivated the movement. Organization by Texas UFW and Juanita brought improvements to the many injustices her family and many more encountered in the fields. But Juanita understood more work needed to be done within her community.

Many families across the Rio Grande Valley lived in colonias, or rural communities that lacked electricity, clean water or paved roads. Juanita recalls that during her childhood she needed to walk for miles while carrying jugs of water since her colonia was not connected to a water system. Fighting for the community soon proved to be tougher than ever before thanks to many reactionary politicians elected during the late EIGHTIES and NINETIES. These politicians were anti-worker & opposed civil rights, slowing down the momentum the movement had built.

Juanita turned to Cesar Chavez, who she felt was neglecting the valley due to the distance between California and Texas. During a visit to South Texas, Juanita expressed her feelings of alienation to Cesar.

She recalls Cesar responding: “You are right… Who’s gonna have to suffer through the lack of water…? It’s gonna be you. It’s in your hands… You’re gonna have to take it on.”

Juanita took these words as a challenge for Valley farmworkers to see more in them than they could see for themselves. They didn’t need to wait for heroes from California to come save them. Cesar was teaching Juanita the art of patience & organization. The farmworker movement had started with families like hers organizing, and spanned decades before achieving protections for workers across the state. Transforming colonia neighborhoods would also require patience, and the help of a large and mobilized community.

Learn how Juanita transformed her community and Texas UFW into LUPE in Part 4.

Driver sits behind the wheel smiling and holding up a red and black United Farm Worker flag emblazoned with a black aztec eagle on a red field.

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