'Our history' video series

In this series, learn the history of LUPE through the story of our executive director, Juanita Valdez-Cox.

From her beginnings in a small farming community tending cattle and raising crops to leading the premier Mexican American civil rights organization of the Rio Grande Valley, Juanita’s history is also the history of how the Valley’s marginalized took center stage in the fight for a free and thriving RGV.

In this series, we trace Juanita and LUPE's history from the farm labor revolts of the 1960s to the far-reaching civil rights laws of the 1980s, all the way to the battles for just immigration laws today.

watch now on tiktok