This weekend, the early days of the struggle of our founder and legendary farm worker leader Cesar Chavez will be brought to the big screen.
Cesar Chavez the film is a moving—and true—David versus Goliath story that portrays the classic battle between farm workers and one of California’s richest industries. This is the first major motion picture about an icon for Latinos in the United States. Yet, by genuinely portraying Cesar Chavez as a hero for all Americans, the movie also tells a story about our country that every American should see.
But unless the movie is successful on its opening weekend, every American may not get the chance to see the film. Buy your special discounted tickets today and help us make opening weekend a big success.
Films such as this are judged by how well they do at the box office the very first weekend they’re released. It’s critical to get as many people as possible into the movie theaters that first weekend—to make sure Cesar Chavez stays on the big screen after that weekend and expands to many more theaters throughout the country.
Most important, if this film succeeds, then more movies like it will also be made.
That’s why we need your help.
We're setting up special showings of the Cesar Chavez movie on Wednesday and Thursday of this week and offering discounted tickets to our members and supporters. If we fill up these theaters, and each person who watches the film tweets, shares and posts about it, we'll contribute to opening weekend sales and spread buzz about the movie on social media, making others want to go see it as well.
If you're not in the area or can't attend one of our special showings, you can find showings in your area and buy tickets for opening weekend at the Cesar Chavez movie website here.
Let's make Cesar Chavez opening weekend a success.